O2 UK digs deep for iPhone ad splash
[07-10-2007]
TV and poster marketing will cost millions, target "high value" customers and be carrier's "most significant" campaign, says CEO. Spanish-owned O2 UK and U.S. consumer electronics group Apple plan to launch a multimillion-dollar joint advertising campaign later this month as they get ready to bring the iPhone to...
Source: [ZDNet]
Posted under: IPHONE AROUND THE WORLD - IPHONE IN EUROPE