Networks Wary of Apple’s Push to Cut Show Prices
If Apple cut the price of each TV episode in half — to 99 cents, from $1.99 — would sales on iTunes increase enough to offset the price drop?
Much of the TV content on iTunes is $1.99, be it the newest “Lost” or an old sitcom. CBS says it will discount some shows.
Experiments are under way to find out, and the head of the nation’s No. 1 television network, CBS, indicated last week that some shows, at least, would be priced under a dollar in the future.
Apple wants to ignite TV show sales, especially as it prepares to introduce the iPad tablet computer next month. But its proposals to lower prices across the board are being met by skepticism from the major networks.
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